From The ediTor
Adapting to Change
My morning routine is probably pretty typical of most
people’s. I wake up, grab a cup of coffee and sit down
with my computer for a good half-hour. I check work
email as well as my personal email, and I might pop on
Twitter before landing on Facebook. Facebook is where
I spend the majority of my morning time online. My
News Feed provides me with the information that is
most important to me—updates from
my favorite news sources and legal
are getting their news. (Our newly redesigned website
and more frequent content updates have helped, but
we continue to look for new ways to integrate more
online media that serves our readership in the most
effective way—check out insidecounsel.com and “Like”
us on Facebook.)
Some companies—including legal departments—
are finding ways to use this new media to better run
their businesses and manage internal procedures. Take
Whether we like it or not, the Internet has changed the way
we live and manage our personal and professional lives.
blogs, as well as the goings-on of all
my friends and family. Then of course,
But, of course, my routine hasn’t always been like
this. In fact, it slowly evolved. My reliance on the
Internet to provide me with all of the information I
want—news and personal— took years. And I honestly
didn’t even realize it was happening. The same can be
said for many of us.
While most of us have changed the way we con-
sume our media and communicate with other people,
a lot of companies across the board have been slow
to adjust their best practices to this change, both in
employee- and consumer-facing communications.
InsideCounsel, for example, is still striving to be bet-
ter at getting in front of our readers in the places they
NetApp, a data management company, for example.
When its new GC joined the company late last year, he
was confronted by an archaic system of project man-
agement and communication that had grown to be
inefficient. In this month’s cover story (The 2011 IC10:
Confident Creativity, p. 46), he talks about the highly
cost-effective and innovative solution—centering on
innovative web technologies and social media—he
implemented in three months.
CATHLEEN FLAHARDY, EDITOR-IN-CHIEF
photograph by chris lake
